"Baking a Business"
Stacey Schlaman shares her personal journey and her step-by-step guide to starting a food business.
Stacey Schlaman, a mother of two, founded Liberated Specialty Foods in early 2015 in the quiet countryside outside of the town of Madison, Alabama.
A longtime advocate of avoiding gluten to improve gut health for some individuals, and eating Paleo™ to improve physical fitness, Stacey more recently had learned about some of the effects of eliminating starches and sugars, through the writings of Elaine Gottschall in her book "Breaking the Vicious Cycle”, and Dr. Natasha Campbell-McBride, MD in her book "Gut and Psychology Syndrome".
Stacey opted to focus on diet to improve the health of her family, particularly her daughter who suffers from a number of conditions including Celiac’s disease and psoriasis.
This process led her desire to offer grain-free food options, conveniently, to those everywhere.
"It was hard, in the beginning," said Schlaman, as she described her motivation for the business. ﾠ"Nobody wants to be different when it comes to food! ﾠIt is hard being the only kid at a pizza party that can't eat pizza, or at a birthday party that can't eat cake." ﾠ"I want people to be able to eat what they need...what their diet requires...without having to feel left out."
One day, after a busy week where she had spent all day in the kitchen preparing food to take on vacation, she resolved to find a way to make it possible for others to be able to eat the way their body needed them to, and be able to live a “normal” life. “I was in tears. Not only are the ingredients expensive and hard to find at many grocery stores, but when you have to cook everything from scratch yourself, it is incredibly time consuming. I remember thinking about how I wished there was somewhere I could go to just buy this stuff…at least once in a while! I found some comfort through online groups and found hundreds of mothers just like myself all feeling the same way. After much prayer and meditation, I knew that this was my calling.”
A few weeks later, she and her husband purchased an old church in the country, and began renovation to use as the location of what is now the first commercial bakery of its kind.
Liberated Specialty Foods uses only the finest ingredients and methods to hand-make exceptional breads, cupcakes, pizza crusts, and crackers, along with a variety of other foods to serve this quickly growing market. See our promise to you here.
At Liberated Specialty Foods, Stacey and her team of bakers strives to provide you the food you've grown to love, while avoiding some traditional ingredients.