Position Summary:
The Social Media and Digital Marketing Manager will be experienced, tech-savvy, and creative professional to continue to build the organization’s online and media presence. The position includes content creation for the organization’s social media channels (Facebook, Twitter, Instagram, Youtube, TikTok, website) as well as email communications. The Social Media and Digital Marketing Manager will develop and supplement strategic campaigns to attract current and new followers and build brand awareness on a global level. The successful candidate will have excellent writing skills, demonstrated knowledge of social media platforms, aptitude for marketing and communications, ability to demonstrate engagement via social media analytics, and awareness of best practices as they evolve.
Responsibilities:
- Map out a comprehensive social media marketing plan to engage current and new followers and expand our audiences across all platforms
- Develop, update, and manage content for website, ensuring that it is current and engaging
- Understand the organization’s desired constituencies and develop messaging – in conjunction with other staff – to engage those audiences
- Manage reporting and analytics for all social channels, while tracking and evaluating the overall performance of channels to develop more effective strategies and campaigns
- Create powerful and engaging social media content with on-brand imagery
- Monitor trends in social media tools, applications, channels, design, and strategy
- Create e-blasts via Mailchimp/Constant Contact on a regular basis
- Produce livestreams and maintain SCD Video Library
Preferred Qualifications:
- Demonstrated commitment to the Specific Carbohydrate Diet Association mission
- Excellent writer, editor, and proofreader, who is able to convey messages succinctly and has a feel for storytelling
- Ability to write, edit, and produce compelling and accurate content
- Proven success as a digital marketer with experience using social media platforms
- Proficiency in WordPress and Mailchimp
- Understanding of on-page and off-page SEO tactics
- Extensive experience building and maintaining a robust follower base across all major social media platforms
- Creative thinker with a distinctive voice
- Flexible, adaptable, and highly organized
- Positive attitude
- Ability to create and articulate an overall vision, while simultaneously identifying and monitoring the steps that will bring the vision to fruition
- Understanding of paid digital advertising (Facebook and Google)
- Video production experience helpful but not required
The Specific Carbohydrate Diet Association is committed to diversity with regard to race, ethnicity, gender, nationality, age, physical ability, religion, and sexual orientation.
How to apply:
Please send a cover letter and resume to scdavolunteers@gmail.com no later than November 1, 2021. Applications will be reviewed on a rolling basis. This position is volunteer with no compensation or benefits. The location of the position is home-based.